Italian Home Appliances Brand CANDY Debuts in India

Candy, an Italian brand of home appliances, entered the Indian market today with a variety of products. The company offers air conditioners, refrigerators, washing machines and smart TVs.

Candy said that its products are affordable, elegant, efficient and easy to use for the modern Indian consumer. It added that the company has a 75-year history of providing products with high efficiency and low cost. Moreover, Candy’s products use the best technologies for a great consumer experience and can be bought on Flipkart.

Candy Dual Inverter Air Conditioners

Candy’s new air conditioners have dual inverter technology for better cooling and value. The ‘Climate’ series has a Turbo mode that cools fast even at 60 degrees. The ACs also have antibacterial filters for cleaner air. The new range has a 5-in-1 ECO mode that saves 20-60% energy.

Candy Refrigerators

These are ideal for the young and dynamic consumers. They have twin and triple inverter technology that reduces fluctuations, noise and energy use. The refrigerators come in different sizes from 165L to 630L, and have features like jumbo ice maker, turbo icing and 5-in-1 convertible for more space in most models.

Candy Full/Semi automatic washing machines

Candy’s semi and fully automatic washing machines have features like Oceanus Wave Drum, soft door, glass top lid and lint controller. The tub dry feature stops moisture and bacteria in the tub, making it safer for consumers.

Candy LED TVs

The LED TVs have voice control, Android TV, Smart AI and Bezel-less Super-Slim Italian Design. The TVs also have Quantum Dot vision, Dolby vision, 120 Hz and Dolby Atmos sound for a great viewing experience.

Pricing and availability

You can buy Candy’s home appliances on Flipkart and Candy appliances website from today. Here are the prices for different products:

  • Candy ACs (1 and 1.5 ton): starts at Rs. 27,990 and Rs. 30,990
  • Candy Refrigerators: starts at Rs. 9,990 and Rs. 49,990
  • Candy Full/Semi automatic washing machines: starts at Rs. 8,999 to Rs. 30,000
  • Candy LED TVs: starts at Rs. 10,999 to Rs. 80,000

Speaking on this announcement, Chandramohan MH, Business Head, Candy Appliances, said,

The product range at Candy aims to address the needs of the new age Indian consumers, who are largely present online. We believe that the partnership with Flipkart as our e-commerce platform would be a step forward in this direction. This would enable our brand to expand its reach across the country and deliver our brand promise to the maximum number of households. Candy Appliances are skillfully combined with advanced technology and contemporary Italian designs, which makes them a right fit for an easy-going and fashionable lifestyle.

Speaking about the launch, Jagjeet Harode, Vice President, Large Appliances at Flipkart, said,

We are delighted to offer customers a wide range of products from Candy, a prominent Italian household appliance brand. The Flipkart marketplace provides an excellent platform for showcasing Candy’s smart and unique appliances, making them easily accessible to a wider range of households across the country. Launching the Candy brand on the Flipkart platform will enable us to expand our product range and provide our customers with an expansive selection of options. At Flipkart, we are constantly seeking ways to elevate our customers’ online shopping experience, and our collaboration with Candy is another step towards achieving this goal.