YouTube To Share Ad Revenue With Shorts Creators

Google is launching the next round of our platform’s rewards for creativity. The next generation of creative entrepreneurs is supported by Made on YouTube. Additional opportunities for creators to earn money with Shorts, more options for creators to become partners, and a new vision for the music industry’s relationship with creators are also revealed.


YouTube Partner Program (YPP)

YouTube’s 2M partners can now generate money in 10 ways. Today, the company is expanding its partner programme, so more creators and artists may make money on YouTube.


YPP Fan Funding

By early 2023, Shorts-focused creators can apply to YPP with 1,000 subscribers and 10 million Shorts views over 90 days. These new partners will enjoy our program’s features, such as long-form advertisements and fan funding.

Google wants to encourage YouTube producers who are just starting out, from speedrunners to DIY beauty tutorials. Fan Funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships will be easier to get to with new YPP levels that have less strict requirements.

In 2023, long-form, short-form, and live video makers can join this next tier. More to come. YPP creators can still apply with 1,000 subscribers and 4,000 view hours. But these adjustments represent our diverse creator community. The firm says creators can choose the approach that best fits their channel while maintaining brand safety for advertisers.

New ways to earn for Shorts creators

YouTube has over 30 billion daily views and 1.5 billion monthly logged-in users, fueling creativity across all topics, verticals, and regions. The company introduced a temporary Shorts Fund to reward fresh creatives. Revenue sharing is coming to Shorts, broadening our unique business model.

  • Current and future YPP artists will be able to share Shorts earnings in 2023.
  • Between videos, Shorts Feed advertisements appear. Monthly ad revenue will be used to compensate Shorts creators and cover music licensing fees.
  • Creators will keep 45% of the income based on their share of short video views. No matter if they use music, the revenue share is the same.


Super Thanks for Shorts

Super thanks for Shorts is in beta and will premiere next year. Creators can communicate with fans with paid, highlighted “Super Thanks” remarks. YouTube BrandConnect connects brands with YouTube Shorts creators.


Evolving the soundtrack of YouTube

Creator Music, a new YouTube Studio destination, allows producers simple access to music for long-form videos. Creators may now buy reasonable, high-quality music licenses with full monetization potential. They’ll keep the same income share as on videos without music.

  • Creators who don’t want to acquire a licence can use tracks and share earnings with the artist and rights holders.
  • Creator Music, now in testing in the US and expanding in 2023, will streamline the song-choosing process for creators.
  • Creator Music will mean more creator-artist collabs, new songs on viewers’ playlists, and additional possibilities for artists to break through, all while putting money in creators’ pockets.

Speaking on the introduction, Amjad Hanif, Vice President of Creator Products, YouTube, said,

“It’s been incredible to witness entirely new industries built by creators on our platform. Our model since 2007 has been to put the creator at the heart of our economic engine and our shared success. We can’t wait to see what gets Made on YouTube over the next 15 years.”