TECNO partners SpiceJet For Innovative Phantom V Fold 5G Campaign
TECNO has teamed up with SpiceJet to adorn the Boeing 737 Max with their brand as a part of their ‘Beyond the Extraordinary’ marketing campaign for their newest product, PHANTOM V Fold 5G, which was introduced in India last month.
With the PHANTOM range of smartphones, the brand is now shifting its focus to the premium segment of the market. This intervention aims to reinforce TECNO’s philosophy of delivering products that go ‘Beyond the Extraordinary’.
Get ready to experience the unexperienced, something truly #BeyondTheExtraordinary as we Unveil tomorrow FLYING WITH PHANTOM !
— TECNO Mobile India (@TecnoMobileInd) May 2, 2023
Partnership with SpiceJet
TECNO has forged a strategic alliance with SpiceJet to enhance its brand awareness and reach its core target audience. As part of this partnership, the exterior wrap of a SpiceJet plane will be branded entirely in the new PHANTOM colors, and the cabin will feature branding for the PHANTOM V fold smartphone on the bulkhead and headrest covers.
Engaging Passengers with the Fold Phone
The partnership with SpiceJet will also involve airhostesses demonstrating the new fold phone to passengers, making the branding even more engaging. This intervention of entering into the fold phone category is a significant step for TECNO, as it aims to expand its reach and appeal to a broader range of consumers.
TECNO is using a unique Out-Of-Home (OOH) advertising strategy to create a lasting impact on its primary target audience. The brand is implementing a creative Flying Billboards concept to engage and capture the attention of its customers.
Starting from May 3rd and running until August 2nd, a SpiceJet aircraft branded with TECNO’s PHANTOM colors and branding for the PHANTOM V Fold smartphone will be in operation.
Commenting on the collaboration, Arijeet Talapatra, CEO, TECNO Mobile India, said,
TECNO is committed to being a source of pride for India by integrating global technological innovation with local insights. With a vast product portfolio ranging from 6K to 100K, our strong distribution network, quality after-sale service, and powerful products have been recognized by 18 million users.
Our collaboration with SpiceJet is a testament to our commitment to expanding our brand presence in India with innovative strategies. This unique initiative will connect us with customers in new and exciting ways, bolstering our philosophy of ‘Stop at Nothing’.
Speaking about the partnership, Debojo Maharshi, Chief Business Officer, SpiceJet said,
We’re excited to partner with Tecno to promote their cutting-edge foldable smartphone, the Phantom V Fold 5G. In a competitive market, brands are seeking innovative and creative ways to reach customers. Flying billboards have become an effective medium for many promotional campaigns.
SpiceJet has wrapped its new generation Boeing 737-Max aircraft with Tecno’s premium foldable smartphone, creating an excellent opportunity to reach a premium target audience across India and international destinations. This campaign will enhance Tecno’s brand recall and contribute to its overall success.