TCL launches New 32″ HD and FHD TVs in India Starting From Rs 13490

TCL has launched its new smart TVs in the S-series, the TCL S5400 S5400A/S5403A. These are the brand’s budget offerings, with bezel-less design, 24W speakers with Dolby Audio, up to 16 GB of storage, the latest Android TV interface, and more.

The TCL S5400 has a 32-inch full HD screen that supports HDR 10. This model includes the most recent Google TV interface, which allows viewers to discover new movies and shows based on their existing subscriptions and content.

TCL S5400 Features

Viewers can also use Google Watchlist to add content to their library, activate Google Kids mode, and have Chromecast built-in, which allows them to cast videos, music, and apps from any device to the TV.

The TCL S5400A/S5400A, on the other hand, has a 32-inch HD Ready screen that supports HDR 10. This model includes the most recent Android TV 11, which gives you access to over 7,000 apps and 7,00,000 shows and movies all in one place.

Both models include micro-dimming features that intelligently adjust brightness and darkness based on TV content analysis in 2,304 separate zones. The TVs enable faster streaming by utilizing Bluetooth 5.0, Wi-Fi, HDMI x 2, and USB 2.0 connectivity.

TCL S5400 and S5400A/S5403A Specifications:

• S5400: 32″ FHD (1920 x 1080 pixels), HDR 10, 4000:1 contrast ratio, 60Hz
• S5400A/S5403A: 32″ HD (1366 x 768 pixels), HDR 10, 3000:1 contrast ratio, 60Hz
• CPU: CA55x4 @1.1GHz (DVFS 1.45GHz), GPU: G31MP2 @550MHz
• S5400 – 1.5 GB RAM | 16 GB ROM, S5400A/S5403A – 1 GB RAM | 8 GB ROM
• Google TV (S5400) / Android TV 11 (S5400A/S5403A)
• 24W speakers with Dolby Audio
• Sound Modes: Standard / Dynamic / Music / Movie / Voice / Game / Sports
• Bluetooth 5.0, 2 x HDMI, RJ45, 1 x USB2.0, Wi-Fi 2.4GHz
• Dimensions: 715 x 80 x 421 mm; Weight: 3.4kg

Pricing and availability

The TCL 32″ S5400 Smart TV is priced at Rs. 15,990, and the 32″ S5400A costs Rs. 13,490. Both the televisions will be available on Amazon.in, Flipkart, and offline retail and brand stores.

The 32″ S5403A HD TV with similar specs as the S5400A is available at offline retail & brand stores across India, priced at Rs. 13,990. Both the S5400 and S5403A models come up to 10% instant cashback.

Commenting on the launch, Vijay Kumar Mikkilineni, Marketing Head, TCL India said,

We are delighted to expand our product offerings in India with our newly revealed range of smart TVs. With an extensive demand for Smart TVs in India, we are expecting to capture a significant market share in the market. Customers can now stream the best of their content with full-fledged interfaces and operating systems, loaded in affordable Smart TVs.