Sony BRAVIA X90L 55″ 65″ & 75″ 4K TVs launched in India

Sony BRAVIA X90L 55″ 65″ & 75″ 4K TVs launched in India

Sony BRAVIA X90L 55″ 65″ & 75″ 4K TVs launched in India

Sony India has introduced the latest BRAVIA XR X90L series, featuring the advanced Cognitive Processor XR. This follows the successful release of the BRAVIA XR OLED A80L Series TVs in May.

The new series aims to enhance the visual and auditory experience by simulating human brain thinking, providing an immersive and captivating environment that replicates the real world. Alongside its exceptional picture quality and lifelike contrast, the Cognitive Processor XR delivers remarkable sound that synchronizes with the on-screen action.

The all-new Sony BRAVIA XR X90L series is available in screen sizes of 189 cm (75″), 165 cm (65″), and 140 cm (55″), powered by the Cognitive Processor XR. It goes beyond AI with human-like thinking, providing an immersive viewing experience.

With independent LED zones, lifelike contrast is created. XR 4K upscaling enhances content, while XR Sound Position ensures precise audio. Ambient Optimization adjusts brightness, and Auto HDR Tone Mapping optimizes PS5 gaming.

The X90L series offers a convenient Game Menu for gamers to customize settings like VRR and Motion Blur Reduction. It also features a screen size feature for concentrated gaming on a smaller screen.

With Google TV, the X90L series provides access to a wide range of apps and content, personalized recommendations, and seamless integration with Apple devices. Voice Search allows for hands-free navigation and control.

The BRAVIA Core app offers a selection of movies for unlimited streaming, while Dolby Vision and Dolby Atmos deliver immersive cinematic experiences. The TV can be connected with BRAVIA CAM for optimized sound and picture settings. The minimalist One Slate design and slim stand enhance the viewing experience.

X-Protection PRO technology ensures durability and protection against environmental factors. Sony is committed to sustainability, reducing plastic usage and improving energy efficiency. The Eco Dashboard allows for customized energy-saving settings.

Quick specifications: Sony BRAVIA X90L TV

  • One Slate Design with Seamless Edge Bezel
  • Screen sizes: 55″ (XR-55X90L), 65″ (XR-65X90L) and 75″ (XR-75X90L)
  • Display: 4K (3840X2160)
  • Processor: Cognitive Processor XR, XR Full Array LED Tech
  • Display features: XR Contrast Booster, XR Triluminos Pro, XR Clear Image and XR 4K Upscaling and XR Motion Clarity
  • Sound: Acoustic Multi Audio and XR Surround with 3D surround upscaling, Dolby Atmos
  • BRAVIA CAM and Gesture Controls
  • Modes: Dolby Vision, Dolby Atmos, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
  • Sensor: Ambient Optimization, Light Sensor, and Acoustic Auto Calibration
  • Games: PlayStation 5 Feature, Game Menu
  • Google TV and Apple AirPlay 2/HomeKit
  • Voice Search and Hands-Free Voice Control
  • XR Protection PRO
  • Made in India

Pricing and availability

The Sony XR-55X90L (55″) is priced at Rs. 1,39,990 and the Sony XR-65X90L (65″) is priced at Rs. 1,79,990. Both models are now available for purchase. Price and availability of the XR-75X90L (75″) will be announced at a later date.

These newly launched televisions can be found at Sony Centers, major electronic stores, and e-commerce portals such as and others throughout India.

Launch offers

Starting from July 1st, 2023, Sony is offering an exciting combo deal on BRAVIA televisions and PS5 gaming consoles. Customers can receive a special discount of up to Rs. 24,000 when they purchase a PS5 along with any BRAVIA television from the FY23 XR range. This offer is available while stocks last.