Today, Snap has announced Snapchat Sounds Creator Fund, a new grant initiative meant to celebrate young, independent artists in India for their important role in propelling video productions, sparking internet trends, and defining cultural moments on Snapchat and Spotlight. Recently, Snapchat+ added story expiration controls and more.
Users in India enrich their Snaps with music and are able to communicate in a fun way thanks to the Sounds service, which allows users to add licenced music to their Snaps as well as their own creations. This feature has seen widespread adoption in India.
Since the debut of Snapchat Sounds, more than 2.7 billion videos have been generated on Snapchat with music from Snapchat Sounds, and these videos have been viewed more than 183 billion times throughout the world.
Creators of sounds who are selected to earn a grant from the Snapchat Sounds Creator Fund will, over the course of the next few months, be eligible to enjoy the following privileges from Snap:
- Funding: Snap has teamed with DistroKid to handle and distribute $2500 payments to up to 20 artists every month. Snap expects to award up to $50,000 in grants per month of the programme.
- Creative Support: Snap’s Music Team is constantly on the lookout for new licenced music that will inspire creative expression within our Sounds products, depending on the song’s relevance to our audience. When a licenced song becomes popular and resonates with our audience, it may be placed in relevant playlists in our Sounds creative tool, a Snapchat Lens, or Spotlight.
Starting in November, Snap will provide monthly prizes of up to US$50,000 to the top Sounds Creators in India who distribute music on Snapchat through DistroKid.
Furthermore, artists must be based in India, be at least 16 years old, and have parental approval when appropriate – Check out the terms here.
Commenting on the launch in India, Lakshya Malu, Interim – Market Development Lead, Snap Inc. said,
Snap wants to help emerging, independent artists produce quality content and build their brands by recognizing Sounds creators who are driving trends and defining cultural moments – not just based on their follower numbers. We are excited to support independent and emerging artists in India who are driving creations on Snapchat. By providing meaningful funding and creative support, our goal is for artists to feel empowered to continue creating and pursue a career in music.