Samsung Led The Indian Smartwatch Market In Q1 2022 IDC
The wearables market in India is expanding at an all-time high rate, and the level of competition is rising daily. Despite these market rivals, Samsung India has been able to establish itself as the market leader for wearables such as TWS and smartwatches in the above Rs. 5,500 price range for the first quarter of 2022.
IDC’s Worldwide Quarterly Wearable Device Tracker, Q1 2022 report says that Samsung had a 65 percent volume market share in the smartwatch category and a 31 percent volume market share in the TWS (INR 5.5K+/USD 75+ segment) category for the three months ending in March 2022.
The Samsung Galaxy Watch4 and Galaxy Buds2 were the primary drivers of growth. According to reports, the Galaxy Watch4 achieved QoQ (Quarter-on-Quarter) performance in the double digits. The firm’s strong offline and e-commerce presence enabled these wearables to reach the masses.
To recall, the Galaxy Watch4, which was released back in August 2021, was the first generation of smartwatches to feature the new unified platform of Wear OS, bringing the best of Google together with Samsung Electronics’ wearable software and hardware expertise. It had a brilliant AMOLED screen, a powerful processor, 16GB of storage, and several sensors that gave a lot of data.
Galaxy Buds2, on the other hand, were released in August 2021 and had good specifications for the premium price, such as Bluetooth 5.2, Active Noise Cancellation, up to 7.5 hours of standalone battery life, and much more.
Regarding the growth, Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India said,
Galaxy Watch4 registered double digit growth QoQ in India, thanks to industry-leading features such as Body Composition and Personalized Sleep Coaching, while Galaxy Buds2 won hearts with its premium sound quality and enhanced Active Noise Cancellation. We ensured wider availability of our devices across both offline (6000+ stores across India) and online channels (all leading e-commerce platforms) and also introduced improved payment mechanisms and financing options, to improve access and drive greater affordability. We’re confident that consumers would continue to show their love for Galaxy Watch4 and Galaxy Buds2 as these devices help them leverage the best of Galaxy ecosystem experience.