realme has announced an overhaul for its Techlife brand, bringing all of its products under its existing Narzo sub-brand. So far, the company has launched disruptive and low-cost AIOT products under the Techlife brand.
realme has directed Techlife product fans to follow narzo’s social handles in the future. Furthermore, the company has directed fans to follow realme’s official handles for updates on AIoT products, implying that no AIoT products will be launched under the Narzo brand.
We’re thrilled to announce that realme Techlife is changing and will now be your go-to page for all things realme narzo.
Products from DIZO, the company’s AIoT brand under its TechLife ecosystem, will likely appear on official realme India social handles as well. The company has yet to make any definitive statements.
We're thrilled to announce that realme Techlife is changing and will now be your go-to page for all things realme narzo.
For our AIOT lovers, don't worry – for any and all updates, you can follow @realmeIndia! pic.twitter.com/ehkaHoQNfn
— realme narzo India (@realmenarzoIN) April 3, 2023
The announcement from realme was unexpected and puzzling. So far, realme has created a Techlife ecosystem with three key components: industrial design, supply chain, and AIoT, all of which integrate seamlessly with the realme Link App.
We can expect them to keep going with same aspects under different brand names. In the coming months, we should learn more about the types of products that will be launched under the narzo brand.