realme Madhav Sheth To Join HONOR India As CEO

realme Madhav Sheth To join HONOR India As CEO

Madhav Sheth, the current VP for Business and Corporate Strategy (Global) at realme, is set to join HONOR India to revive the brand in the country, according to a report by IANS. Additionally, several director-level executives from realme’s online and offline verticals are expected to join Sheth at HONOR India.

It is worth noting that Sheth was noticeably absent from realme’s recent flagship launch event, where the company introduced the realme 11 Pro 5G series. The realme 11 series was endorsed by Bollywood superstar Shah Rukh Khan as the brand ambassador.

Earlier this year, realme announced Sheth’s appointment as VP for Business and Corporate Strategy (Global), specifically overseeing the strategically important Indian market.

The company emphasized that Sheth’s international background and vision would provide strategic guidance for realme’s global development. The India business was entrusted to Nisar Naikoo and Dipesh Punamiya, who would manage it independently.

Sheth has played a pivotal role in introducing consumer products with innovative technologies, features, and designs during his tenure at realme.

This development holds significance as the Indian smartphone market undergoes a transformation, with Apple and Samsung solidifying their presence and focusing on local manufacturing. Chinese players are facing challenges in this fiercely competitive landscape.

HUAWEI divested its HONOR smartphone business assets to Shenzhen Zhixin New Information Technology Co Ltd in 2020. Despite this, HONOR expressed its commitment to the Indian market and expanded its product offerings beyond smartphones to include laptops and wearables. Recently, HONOR launched the HONOR MagicBook X14 and X16 2023 laptops powered by Intel Core i5 12th Gen ‘H Series’.

While the companies involved have yet to confirm these developments, we can expect more information to emerge in the coming days.