TCL’s subsidiary brand, iFFALCON, is accelerating its efforts to expand its presence in India. It announced today that the S53, the most affordable smart Android TV, will be available in India on April 7.
The new 32-inch S53 Smart Android TV will feature a bezel-less design, HDR10 with precise color and brightness detailing, and an AIPQ Engine, which detects the environment and scales the display and audio to improve overall functionality.
The smart TV is said to provide “holistic and immersive home entertainment” at a reasonable price range of Rs. 12,000 to Rs. 15,000. It will be available for purchase on Amazon.in and Flipkart, with customers able to place orders beginning on April 7, 2023, at noon.
As part of the pre-launch campaign, iFalcon has launched a quiz competition on Amazon and Flipkart. The 10 lucky Amazon quiz winners will receive Rs. 10,000 in Amazon Pay Balance, while the 10 lucky Flipkart customers will receive Rs. 10,000 in cashback.
The contest is currently open and will close on April 7 at 11:59 p.m., with winners announced on Flipkart and Amazon in April and May, respectively.
Talking about the pre-launch, Philip Xia, CEO of TCL and iFFALCON said,
The new S53 will be our innovative high-performance product that is lined up for this week. It is completely in sync with our company’s mission to provide a holistic and immersive home entertainment experience at a highly affordable price point. With this launch, we are expecting to recreate the viewer’s experience.