Today, the 8th version of Google for India 2022 was live-streamed on YouTube. The Union Minister of Railways, Communication, and Information and Technology, Ashwini Vaishnaw, and Google CEO Sundar Pichai shared the stage at the event.
According to Google, millions of Indians now have new opportunities to discover and be discovered, regardless of their region, literacy level, or language. In fact, almost 60% more YouTube channels in India now earn INR 100,000 or more annually than they did the previous year.
Further, Google for India launched the newest Oxford Economics report on the creator economy to show the impact creators have on Indian lives and the economy. The analysis projects that YouTube’s creative ecosystem will contribute over INR 10,000 crore to India’s GDP in 2021, sustaining over 750,000 FTE jobs.
High quality health information, now in your preferred language
Google said it helped Apollo Hospitals and Max Healthcare generate authoritative health content across 60 themes to assist users in making health decisions. Google is working with Narayana Health, Manipal Hospitals, Medanta, and Shalby Multi-Specialty Hospitals to generate trustworthy material covering more than 100 medical ailments in Hindi, Marathi, Tamil, Telugu, Kannada, Gujarati, and Bengali.
Google said it’s delighted to serve healthcare partners on YouTube with Aloud, a new AI and ML tool that makes dubbing as easy as 123. Aloud transcribes, translates, and dubs unique content, so creators can review and publish.
As part of an early access programme, a limited group of institutions is employing Aloud to develop local language dubs on health-related videos. Recently, YouTube got new tools to fight comment spam and abuse.
— YouTube India (@YouTubeIndia) December 19, 2022
Introducing Courses on YouTube
Google says that YouTube is the biggest place in the world for educational and skill-building videos, and it helps Indians learn everything from algebra to zumba every day.
Google announced a new product to enhance deeper learning experiences for viewers and a new revenue option for producers. It will introduce courses on YouTube in beta in the coming months, allowing learners to delve deeper into their interests.
A small group of certified creators can offer free or premium courses to audiences. LearnoHub, Speak English With Aishwarya, and Telusko will produce academic and vocational courses in India’s beta phase.
Announcing the updates, Google shared
We’re already seeing the power of video in upleveling digital learning to support the needs of India’s growing youth and working-age population and in revolutionizing the next phase of health communications. We want YouTube to be the place to connect people with helpful and trusted information. We also want YouTube to be the best place for creative entrepreneurs.
That’s why we have continued to invest in new features to help creators deliver richer content experiences, while expanding the ways for creators to connect with fans and to make money. We are excited to continue building on the impact YouTube has on India’s creator economy, so that more multiformat creators and creative entrepreneurs prosper on YouTube.