Endefo To Launch its Products in India

Endefo to launch its products in India to invest Rs 200 crores

Endefo to launch its products in India to invest Rs 200 crores

Dubai’s electronics brand, Endefo, part of the Ashtel Group, intends to invest INR 200 crores in the Indian Wearable Technology Market by the end of 2024. Their goal is to capture a 10% market share in the Indian Wearable segment within three years.

Expanding into the Indian Market

With a proven track record in over seven countries, Endefo recognizes the vast potential of the Indian market and the rising demand for advanced electronics. Endefo plans to make substantial investments in sectors that complement its core expertise in Mobility and IT, further enhancing its product offerings.

Endefo plans to introduce six cutting-edge product categories in India

As part of its expansion, Endefo will heavily invest in sound technology, aiming to deliver exceptional audio experiences to its customers. Sound bars, Portable Speakers, TWS (True Wireless Stereo), BoomBox, Smartwatches, and party speakers.

The company soon to introduce Endefo Enbuds10 TWS Earbuds, Endefo Entunz GLAM and Endefo Enbeatz Soundbar in India.


Endefo’s products will be readily available through a network of over 2000 large retail outlets, as well as on Amazon and the brand’s own e-commerce platform.

Commenting on the announcement, Aneef Tas, CEO of Endefo, said:

We are very happy to invest a lot of money in India because we think India has a big and growing market for our tech products. We support India’s goal of making things in India and not depending on other countries. All our products are made in India with the latest technology and features. We will use our money to grow our business, make better sound products, launch new things, and tell more people about us.

We want to help India become self-reliant and strong. We have already sold many products in South India, and now we want to sell more in North and West India. We understand what young Indians want from tech products and we offer them high quality and affordable options. We hope that Indian customers will like our products and find them useful.